GARDUOTO – PT Hyundai Motors Indonesia (HMID) mencatatkan kinerja penjualan retail yang positif. Berdasarkan data penjualan yang terhimpun selama periode Januari–Agustus 2023, Ioniq 5 berhasil menjadi pemimpin pasar untuk mobil dengan harga di atas Rp 700 juta dengan segment share 18.9%. Lalu, Stargazer sukses meraih 15,7% market share di kawasan Jabodetabek.
“Melihat respons positif yang kami terima sepanjang tahun ini, Hyundai mengucapkan terima kasih atas antusiasme konsumen yang telah memberikan kepercayaan terhadap model-model kendaraan Hyundai sebagai pilihan untuk menemani kesehariannya,” kata Fransiscus Soerjopranoto, Chief Operating Officer PT HMID, dalam keterangan tertulisnya.
Berdasarkan data rata-rata penjualan retail dalam periode Januari–Agustus 2023, Hyundai sukses memimpin pasar untuk segmen kendaraan dengan harga di atas Rp 700 juta dengan pangsa pasar 31,7%. Di sini, Ioniq 5 berhasil menduduki peringkat satu di segmen tersebut, disusul Palisade yang berada di posisi tiga.
Pencapaian positif juga diraih Stargazer yang berhasil menguasai 15,7% market share di Jabodetabek berdasarkan data penjualan kumulatif selama Januari–Agustus 2023.
Lebih lanjut, Low MPV ini juga sukses menempati posisi kedua di DKI Jakarta, Tangerang, dan Bogor, serta menduduki posisi ketiga di Depok dan Bekasi merujuk pada rata-rata penjualan sepanjang Januari–Agustus 2023.
Secara keseluruhan, kinerja penjualan retail Hyundai pada Agustus 2023 mengalami kenaikan sebesar 40% dibandingkan dengan Juli 2023, baik secara volume maupun market share.
Adapun performa impresif tersebut didukung oleh penerimaan yang positif dari konsumen Indonesia terhadap Stargazer dan Creta yang terus menjadi dua model terlaris Hyundai di Tanah Air sampai saat ini. (GO/Gie)
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