GARDUOTO – PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), catat hasil positif pertumbuhan penjualan retail kendaraan penumpang dan niaga ringan pada periode Juni 2021, dengan total 8.704 unit dan pangsa pasar 14,4%, yang merupakan pangsa pasar tertinggi pada tahun kalender maupun fiskal 2021. Capaian tersebut menandai peningkatan penjualan 15,8% atau 1.188 unit, dibandingkan Mei 2021.
Pada segmen kendaraan penumpang MMKSI mencatat penjualan 5.776 unit, dan di segmen kendaraan niaga ringan sebanyak 2.928 unit. Model Mitsubishi Xpander (termasuk varian Xpander Cross) mendominasi kontribusi terhadap keseluruhan penjualan MMKSI 44%. Mitsubishi L300 berkontribusi 25,8%
dan Pajero Sport dengan kontribusi 21,8%.
“Rasa terima kasih dan apresiasi tertinggi kami untuk para konsumen yang telah
mempercayakan pilihannya pada lini kendaraan penumpang Mitsubishi Motors,
juga pemerintah yang telah menginisiasi program relaksasi PPnBM dan memberikan kontribusi efek positif untuk penjualan model Xpander dan Xpander Cross.” Ujar Naoya Nakamura, President Director PT MMKSI, dalam keterangan pers, Rabu (14/7/2021).
Di samping mengalami peningkatan penjualan, pada Juni kemarin, produk-produk Mitsubishi juga berhasil meraup pangsa pasar yang besar di kelasnya masing-masing.
Pangsa pasar model Xpander (termasuk Xpander Cross) lebih dari 39% pada segmen Low MPV, dengan penjualan 3.831 unit. Pajero Sport meraih lebih dari 46% pangsa pasar di Big SUV diesel (4×2 dan 4×4), dengan terjual 1.906 unit.
Sementara L300, menjadi pemimpin di segmen Small Pick-Up 4×2 dengan pangsa pasar dengan lebih dari 66%, dengan terjual 2.249 unit. Begitu juga dengan Mitsubishi Triton, mobil ini memimpin segmen Pick-Up 4×4 dengan pangsa pasar lebih dari 53%, dengan 664 unit. (GO/Gie)
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